Opportunities would include any potential areas for growth, such as expanding services or offering new classes. SWOT Analysis Bounce Fitness undertakes the following SWOT analysis in order to identify its strengths and weaknesses within its company; the analysis describes the threats and opportunities facing Bounce Fitness. Reason for Changes subjected to challenges that do not over exhaust their energy. 0 Subtotal Direct Cost of Sales $57,286 $63,015 $69,317 $76,248 $83, Sales increase an average of 10% per month in the first year, The marketing budget is consistently based on 20% of total revenue, A strong focus on local TV and radio is apparent in the expense breakdown, The marketing budget is spread evenly throughout the year. ?>. The danger in this scenario is that the first reaction to missed Power Internet users Firstly, they. Other possibilities include an inconvenient location, no personal trainers, ill-equipped locker rooms and client complaints. resources. Specialty Drinks (based on average) $2 $2 $2 $2 $2. a huge amount is invested in the research and development tools in order to promote health and fitness tools. Proposed Changes Bounce Fitness Caf must build The keys to the success for Bounce Fitness Caf are: The risks involved for Bounce Fitness Caf are: The retail coffee industry in this area experienced rapid growth at the beginning of the decade and is now If we miss our projections, we New York, N.Y.] (222 East 46th Street, New York, NY, Dynamic price competition with price adjustment costs and product. Offering retail store discounts to registered members of Bounce Fitness Brisbane will simultaneously increase its retail shop sales along with the number of people who will be purchasing gym memberships from the centre. The popularity of the Internet is growing exponentially. Earn back the money you have spent on the downloaded sample by uploading a unique assignment/study material/research material you have. Monitoring and Tracking Systems: To ensure the safety of participants, Bounce Fitness often utilizes monitoring and tracking systems to keep track of participant activity. With its lively and supportive community of instructors and participants, Bounce Fitness provides a workout experience thats both challenging and enjoyable. Communication plan provides information about the organization in an effective manner. collected. Communication plan helps in providing information about the company in order to attain desired set of goals. By providing these classes, Bounce SWOT analysis. assignments. Memberships | All rights reserved. o Bounce Fitness. Examine the needs of your local customer base that you might be able to fill, including requests for a new type of group fitness class and the lack of a family-oriented gym. M.F.M. 0000016113 00000 n * $5 to be used on order value more than $50. Bounce fitness organization make sure all the goals and strategic role of a new services and Build the Bounce Fitness Caf brand to the point where it becomes a household word in the area. $10, Include the strengths of your staff in terms of up-to-date certifications, high class participation and exercise science education. The cost for the new employees, brochure and advertisement will be around $1500. (2013). During a recession, people may have less disposable income and be less likely to spend money on gym memberships, while during periods of economic growth, consumer spending and demand for gym services may increase. They are able to give really good customer care, as the current, small amount of work means they have plenty of time to devote to customers. Threats that Bounce Fitness Caf should be aware of include, These are Just some of the many strengths, weakness, and opportunities, and threats. Agenda . 1332 0 obj <>stream Berkowitz, E. N. (2016). Through, the participation of employee culture, use and creative ideas and the use of resources the. Many factors contribute to the large demand for good coffee: 2. Contribution Margin $281,986 $310,485 $341,833 $376,317 $414, Contribution Margin / Sales 75% 75% 75% 75% 75%, Bounce Fitness Caf Event 2 The student population at the University is a main source of demand for coffee retailers. At American companies, technology is the new perk.That's according to a recent by Adobe Systems that revealed 81 percent of U.S. office workers value state-of-the-art. Major Operational Changes It is important for Bounce Fitness to consult with a legal professional to ensure compliance with all relevant laws and regulations, and to develop policies and procedures that minimize legal risk. Change management will look after it. The process is simple, but the resulting document can give you a top-level overview of the factors that affect your fitness center and its potential for success. Busy Lifestyle: People are becoming more and more busy with work and other commitments, making it difficult for them to exercise regularly. with accompanying music is geared to the varying interests, need and goals of the member purposes only. Kerzner, H. (2013). communications with their family, and tourists do the same. Retrieved from: https://fitness.org.au/ Accessed on: 31 January 2017. operations. Systematic planning is equally important for an organization to attain sustainable objectives on a long run. This will not only provide them with various growth opportunities but will help in accomplishing various goals. Current trends in (2015). To export a reference to this article please select a referencing stye below: My Assignment Help. This should be complete by using modern tools and $40, Internet users find attractive and exciting. This includes information regarding the internal strength of the organization. first I will talk to CEO. Look for ways you can create demand by changing or upgrading your services. 1306 27 programs and equipment. They have low overheads, so they can offer good value to. Out of the seven business plan topics I have chosen to create a SWOT analysis for a fitness and sports business. Electronic media can be used as an effective tool to spread information about the organization. Valid for Some of the most significant social factors include: Increasing Health Awareness: With the growing awareness about the importance of physical fitness and healthy lifestyles, more and more people are joining fitness clubs and gyms, including Bounce Fitness. Sports marketing: A strategic perspective. Building Viable Fitness Brands: Importance of Brand Communication Strategies in Attracting Potential Health Club Members. Foxall, G. (2014). .. . . . . .. .. Review of existing and potential competitors and allies. Some societies encourage. Those who are familiar with the information support@phdessay.com. Bounce fitness is about to register with health Australia. Bounce Fitness Caf will provide its customers with full access to the Internet and common computer This is significantly affecting the overall profits earned by the organization on the short and long term basis. is equally important for an organization to attain sustainable objectives on a long run. from other local coffee shops and future Internet cafs, The establishment of Bounce Fitness Caf as a community hub for socialization and entertainment, The creation of an environment that wont intimidate the novice user. BetterEvaluation recommends listing the threats to the fitness industry, both internal and external. 2. The programs will be based on the needs, Bounce fitness is dedicated to have as the first role of a wellness integrated services. COD meeting All the staff By 2 weeks printer,booklet,meeting organization will develop and implement inclusive programme and services for all. These techniques will help in achieving desired growth rate. Large cities that cater to large It also allows us to examine the opportunities presented to Bounce International Journal of Sport Management, Recreation, & Tourism (Zagreb),14, 49-68. A SWOT analysis is a technique used to identify strengths, weaknesses, opportunities, and threats for your business or even a specific project. Threats could include competition, changing customer needs, and economic downturns. cookie policy. Developing new products and services learning, . Secondly investors are given more attention as per the new strategic plan, Thirdly, the organization is planning to seek more customer attention through their differential promotional methods. and are not to be submitted as it is. Strengths: Developments in technology may change this market beyond their ability to adapt, a small change in the focus of a large competitor might wipe out any market position they, Political factors: Political stability and importance of Travel & Leisure sector in the, country's economy, Risk of military invasion, Level of corruption - especially levels, of regulation in Consumer Services sector, Bureaucracy and interference in Travel &, Intellectual property protection, Trade regulations & tariffs related to Consumer, Economic: Type of economic system in countries of operation what type of, economic system there is and how stable it is, Government intervention in the free, market and related Consumer Services, Exchange rates & stability of host country, currency, Efficiency of financial markets Does The Bounce fitness needs to raise, particular country, Skill level of workforce in Travel & Leisure industry, Education, level in the economy, Labor costs and productivity in the economy, Social: Demographics and skill level of the population, Class structure, hierarchy and, power structure in the society, Education level as well as education standard in the. analysis, together with the grand strategy matrix method (GSM) to There is a necessity to drive down the total cost associated while serving each customer. your own essay or use it as a source, but you need marketing budget is expensive, and we want to track the value of the program to make sure were optimising Bounce, health is expected that the adjustments will be implemented smoothly, and the system will, The agency desires to meet the requirement to be compliant with the health Australia, so, we require that all trainer has a minimum of certificate 3 in fitness and those who dont, have it, which 5 human beings now two in Brisbane, two in Sydney and one in Melbourne, ought to have the simple training. The main stakeholders in this communication plan are. faced with a large number of potential customers, and were offering a needed service. 0000001376 00000 n Will the popularity of the Internet continue to grow, or is the Internet a fad? On the other hand, the companys, threats are lack of sufficient funding and unavailability of affordable gym equipment, suppliers. STRENGHTS WEAKNESSES Have a good reputation. Health and safety regulations: Bounce Fitness must comply with health and safety regulations to ensure that its facilities and equipment are safe for use. The SWOT analysis provides us with an opportunity to examine the internal strengths and weaknesses Bounce Fitness Caf must address. My Assignment Help. Bounce Fitness Caf servers and accessible from computer systems outside the Bounce Fitness Caf A decrease in consumer spending can lead to a decrease in memberships, as people may choose to prioritize other expenses. Baked Goods (based on average) $68,471 $75,318 $82,850 $91,135 $100. Identify the features that will give you an edge over competitors in the area, such as newer facilities and exercise equipment, a celebrity trainer or unique classes that are not offered at other fitness centers. $25, Marketing management. the participation of employee culture, use and creative ideas and the use of resources the For example, an increase in taxes can increase the costs of running the business, which could be passed on to consumers in the form of higher membership fees. These papers are intended to be used for research and reference $ From Fig. Analysis, Pestle / By Khalil Mushtaq. We will guide every trainer to pursue further coaching and, go forward and they will be more professional. $30, Bounce fitness is established in the 2001 and it has four fitness centers located in the Brisbane, Sydney and the Melbourne. Springer-Verlag. Lastly there are plan to involve medium sized fitness center which will help in gaining popularity in all over Australia. The role of emotions on consumers' satisfaction within the fitness context. The public Technological advancements: Technological advancements have made it possible for fitness clubs to offer a wider range of services and equipment, making it easier for people to get fit and stay healthy. are extremely familiar with the Internet and its offerings. $20, 1. 2018 a third Centre was in leased premises in and Adelaide. Will the cost of accessing the Internet from home drop so significantly that there will not be a market The, price differentiation strategy will allow customers who comes from different social classes to, access the fitness exercises at favorable costs. content removal request. manager who directly interact and report with me manager in Sydney .The classes are After analysis, the most logical State and city expansion for Bounce fitness would be to expand its operation down the southern coastline which gives Bounce fitness 3 major Australian cities to expand its operations . Improve the level of standards 2. These weaknesses include: a dependence on quickly changing technology, and the cost factor The following are the companys marketing objectives: To increase awareness on the importance of maintaining physical fitness amongst the. 0000001667 00000 n Marketing mix techniques is used to understand the ongoing predetermined questions. Marketing management: A relationship approach. Insurance (external) Have a good reputation. Baked Goods (based on average) $1 $1 $1 $1 $1. The Contribution Margin chart and table presents a strong outlook for Bounce Fitness Cafs first year of Expansion of the organization is only possible if proper information is sent to people in general (Chernev,2014). We use cookies to give you the best experience possible. a knowledgeable and friendly staff, state-of-the-art computer hardware, and a clear vision of the market If this scenario materialises, we will need to move our focus to beverages and pastry items, perhaps even Retrieved from: https://bouncefitnessisawesome.weebly.com/about.html Accessed on: 31 January 2017. The organization need to seek permission from the regulatory bodies in Australia in order to operate properly. Will individuals be willing to pay for the services Bounce Fitness Caf offers? Our area supports a population that has many The website should include all the relevant information about the fitness center. References Bertelsen, B. goals outlined in the Bounce Fitness Caf business plan a reality in the year 20XX. 6%. We believe that there are some serious management and operation problems which need to be changed or improved immediately. Their lead, consultant has strong reputation in the market. Total Cost of Sales $60,286 $66,015 $72,317 $79,248 $86. projections is to decrease spending, particularly marketing expenses. The company success depend They already are running 4 successful fitness centers at different part of Australia. Attracting more customer. SHS Per Dev-MOdule 1 - Personal Development Module 1 Quarter 1 SHS, Quarter 1 Module 1 Personal Development. University Students Office Workers Seniors. That's our welcome gift for first time visitors. These adjustments can beat our competitors and will be a cost benefit. Communication plan will help in recruiting more employees in the organization through proper formatting of the information brochure. . services to establish itself as a premier and health in Australia .Be that as it may, Bounce fitness The internal processes are developing at a faster rate in order to provide improvement in processes. is an aggressive estimate, but we feel that our strong emphasis on marketing will have positive results. INTERNAL STRENGHTS INTERNAL WEAKNESS 1. will increase. Human Kinetics. methods. Baker, M. J., & Parkinson, S. T. (2016). Course Hero is not sponsored or endorsed by any college or university. It was operated by Nepalese Khatri family named as Shiva in 201 5 The company is facing several critical issues that need to be addressed effectively by signing up with small sized companies. 0000043189 00000 n Business people from the downtown business centres and professional buildings. Whether youre a seasoned athlete looking for a new challenge or a beginner looking to get in shape, Bounce Fitness has something for everyone. Students love to gather for late-night sessions, nearby seniors are getting a glimpse of what Strategic Marketing Management (RLE Marketing)(Vol. stations. 0000002736 00000 n Your email address will not be published. Bounce Fitness Caf provides communities with the ability to access the Internet, enjoy a cup of coffee, and Background & Audience Relevance: Gym culture has been around for a long time but it has. the beverage and pastry side of the business with the already entrenched competition. Competitive analysis is necessary for the organization by focusing on developing new techniques in order to achieve desired goals (Baker & Parkinson, 2016). SWOT ANALYSIS Changes: Bounce fitness is about to register with Australia fitness. restructuring decision making procedure, 2.) INTERNAL STRENGHTS INTERNAL WEAKNESS This marketing plan is just that, a plan. Government Changes in location presentation, Action plan By whom By when Required Resources Report to $5, Revenues miss projections: We have to be prepared for this possibility. Marketing management(Vol. resistance training to aerobic workout. As a result, many are turning to convenient fitness options such as Bounce Fitness to stay in shape. Additionally, some customers have reported that the gym can be overcrowded at peak times, making it difficult to use the equipment. As long as there are people like that, rest assured you will have customers walking into your door looking for personal trainers. leaving, their cash flow will be unreliable in the early stages. 0% University Students Office Workers Seniors. These mats are made of high-density foam and are designed to absorb impact and reduce the risk of injury. The mangers urges you to go to this significant gathering. Bounce fitness has developed choreographed fitness move Email Memberships $121,726 $133,899 $147,289 $162,018 $178. My Assignment Help. Chief executive officer- James House (internal) There is a number of people spending money for their memberships but not actually using it appropriately. However, the implementation of the price and product differentiation marketing strategies will help the firm to generate adequate funds to run the activities of the company in the long run. numbers of travelling business people and tourists have been saturated with businesses offering the It is necessary to spend a requisite level of fund on the employees in order to enhance the overall productivity (Kerzner,2013). Williams, A. S., Rhenwrick, I., Wright, B., Choi, W., Kim, D., & Vickey, T. (2014). Adoption of code of conduct to qualify as registered as health services, Upgrade qualification of some trainers to meet the minimal requirement of, As Bounce health is about to registered with health Australia as a fitness Australia Club, Operator Member, this is a requirement that the trainer has a minimum of certificates 3, These adjustments can appeal to extra purchaser as the trainer will be greater professional, and fulfil the existing consumer and improve the recognition of the organisation to a greater. 4c. MARKET ANALYSIS AND MARKETING PLAN OF BOUNCE FITNESS 11 suppliers. You have been asked to prepare a Situation Analysis (Assessment Task 1) and ChangeManagement Project Plan (Assessment Task 2) to implement a whole-of-business change and the CEO has committed a budget of $20,000 to the project. //= $post_title Only one step away from your solution of order no. Strengths: They are able to respond very quickly as they have no red tape, and no need for. Baked Goods (based on average) $ 0000010797 00000 n Marketing efforts are just beginning by the time a potential customer enters Bounce Fitness Strengths could include a strong brand, experienced staff, and a good location. Stakeholders Topic Subject Communication method, James House Seeking approval face to face meeting, Trainers Changes Notice boards, Emails, staff meeting, Customers Improvement about services Advertising, Emails Bounce Fitness SWOT analysis Strengths-Lots of fitness and health experience from CEO-Lots of enthusiasm within team-Lots of ideas on how to grow business by Margaret, to take advantage of the trend of wellness-One stop shop for all your health and wellness needs Weakness-Growing business that needs to recruit constantly and train staff - time consuming-Marketing skills for all areas of the . superhighway are well aware of how fun and addicting surfing the Internet can be. The Gym Group Plc s industry, Culture (gender roles, social conventions etc. Save time and let our verified experts help you. Twenty-four (24) subjects use the Internet to communicate with others on a regular basis. Bounce Fitness often uses powerful sound systems to play upbeat music and provide clear instructions to participants. opening a Facebook store can . Increase customer range by 10% every year. Once on location at Bounce Fitness Caf, these customers that came for the more Testimonianze sulla storia della Magistratura italiana (Orazio Abbamonte), Database Systems: Design Implementation and Management (Carlos Coronel; Steven Morris), Management Accounting (Kim Langfield-Smith; Helen Thorne; David Alan Smith; Ronald W. Hilton), Lawyers' Professional Responsibility (Gino Dal Pont), Australian Financial Accounting (Craig Deegan), Principles of Marketing (Philip Kotler; Gary Armstrong; Valerie Trifts; Peggy H. 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